The genesis of any Disney park, attraction, hotel, or cruise project begins with people—creative and diverse and with varying perspectives. These people, Imagineers, are involved with everything from design through delivery—and the earliest phases are Blue Sky. Contrary to popular belief, Blue Sky is not a Walt Disney Imagineering (WDI) department; it’s a phase of a process where Imagineers explore all the possibilities of what an experience will be, whether it’s an attraction, a restaurant, a hotel, a ship, or even an entirely new park. The approach focuses on putting together interesting and creative people with different perspectives, giving them meaningful challenges to solve, and then removing barriers so they can create the next big thing in theme park entertainment.
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