The objective of this article is to support student and faculty researchers who endeavor to commercialize their technology. We share our experiences as evidence-based lean start-up instructors who coach fledgling start-ups as they attempt to spin out intellectual property from within research institutions. Our instruction is deeprooted in customer discovery-the act of talking with and observing customers to ensure that the solution provided best fits their needs and, as a result, will more likely bear the fruit of a successful commercialization effort.
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