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Market research

How to Market to Generation Z on Social Media

September 8, 2023 by jwatchorn

Social media can be an effective medium to reach Generation Z (Gen Z) and advertise science, technology, engineering, and mathematics (STEM) programs. Creating viral content on social media is all about starting a trend and attracting user-generated content. One successful content can nudge millions of user-generated content and generate billions of views. For more … [Read more...] about How to Market to Generation Z on Social Media

Deep learning for edge devices

July 28, 2023 by Luiz Zaniolo

Deep learning (DL) has revolutionized the field of artificial intelligence (AI). At its essence, DL consists of building, training, and deploying large, multilayered neural networks. DL techniques have been successfully used in computer vision (CV), natural language processing (NLP), network security, and several other fields. As DL applications become more ubiquitous, another … [Read more...] about Deep learning for edge devices

Digital transformation, Industry 4.0, and extended reality

July 28, 2023 by Pedro Wightman

Digital transformation has been a very popular topic in the last decade. Every major technology provider and consultancy firm worldwide has its definition for it; however, for many, it has become a buzzword that has been used and abused to sell every possible service or gadget, without helping companies build a clear path for successful adoption that will turn the new … [Read more...] about Digital transformation, Industry 4.0, and extended reality

Network as a service: A new vista of opportunities

January 1, 2022 by Junaid Qadir, Nadeem Ahmed, Faqir Zarrar Yousaf and Ali Taqweem

Image of a server.

The networking industry, compared to the computer industry, has been slow in evolving from a closed ecosystem with limited abstractions to a more open ecosystem with well-defined, sophisticated, high-level abstractions. This has resulted in an ossified Internet architecture that inhibits innovation and is unnecessarily complex. Fortunately, there has been an exciting flux of … [Read more...] about Network as a service: A new vista of opportunities

Deploying battery technology for marine vessel electrification

November 1, 2021 by Cheng Siong Chin, Caizhi Zhang, and Zuchang Gao

The application of battery power systems has increased in the marine and offshore industry. Most uses are targeted toward reducing the fuel consumption or wholly electrifying the surface vessel. The types of ships that used battery power systems are reviewed, and the design and challenges of using lithium-ion batteries are discussed. The trend of customizing the battery power … [Read more...] about Deploying battery technology for marine vessel electrification

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About the Magazine

IEEE Potentials Magazine is the publication dedicated to undergraduate and graduate students and young professionals. IEEE Potentials explores career strategies, the latest in research, and important technical developments. Through its articles, it also relates theories to practical applications, highlights technology’s global impact, and generates international forums that foster the sharing of diverse ideas about the profession.

POPULAR ARTICLE

University Blockchain Research Initiative (UBRI): Boosting blockchain education and research.

Since its conceptualization, blockchain technology has witnessed continuous and rapid development, bringing profound changes to computer science, law, and economics. In 2008, the initial blockchain system was merely a growing list of records linked together using cryptography. Today, however, blockchains have become the foundation of most digital currencies, robust cloud computing platforms, and dependable databases for tracking supply chain information. Despite challenges and controversies, blockchain technology has the potential to help build a trustworthy and efficient digital world.

However, the emerging blockchain technology has not yet been widely incorporated into current education systems, and there are still a lot of problems and challenges to be solved in this domain. To promote the popularization, development, and transformation of blockchain, Ripple founded the University Blockchain Research Initiative (UBRI), a global network of top universities around the world pursuing public education, academic research, technical development, and innovation in blockchain, cryptocurrency, and related financial technologies (FinTech). Since UBRI’s inception in 2018, Ripple has funded more than 40 university partnerships, supporting more than 500 research projects and new or modified course curricula for more than 280 university courses.

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