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Virtual environments

Coaching students and teams to listen to customer needs

May 1, 2021 by Sara Martin Henderson, Leah Attruia, and Melissa Bolen Heffner

Illustration of people talking over a map.

The objective of this article is to support student and faculty researchers who endeavor to commercialize their technology. We share our experiences as evidence-based lean start-up instructors who coach fledgling start-ups as they attempt to spin out intellectual property from within research institutions. Our instruction is deeprooted in customer discovery-the act of talking … [Read more...] about Coaching students and teams to listen to customer needs

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About the Magazine

IEEE Potentials Magazine is the publication dedicated to undergraduate and graduate students and young professionals. IEEE Potentials explores career strategies, the latest in research, and important technical developments. Through its articles, it also relates theories to practical applications, highlights technology’s global impact, and generates international forums that foster the sharing of diverse ideas about the profession.

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